Thoughts
'THE TIMES THEY ARE A-CHANGIN' - BOB DYLAN
Dear Growth Partners,
It is with high hopes yet full trust that I’ll find you in good energy, health and spirit.
My gratitude goes out to all the ones working, healing, serving, and who allow us to be home, safely and peacefully in these times of great intensity. My gratitude also goes out to these events, for forcing us to slow down, to reconsider, to reconnect, to change and grow.
And finally, my gratitude goes out to you, for the courage and commitment you demonstrate. I have been in touch with many of you and it is humbling to see how you’re stepping up. It is in the arena that real leadership is shown.
- Have I done my research? Do I fill a need or do I create one? Will the value of what I do be perceived?
- Do I have the proper awareness, communicated clearly for my audience? Is my audience well targeted and segmented (a recurring customer does not need the same type of brand reassurance as a trialist who has never heard of a brand and needs immediate reassurance of credibility instead).
- Is my positioning clear? Will people understand what my brand and product, service or experience stand for? Am I assuming or have I validated?
- Is my pricing competitive and have I removed or lowered the hurdles to transact? Do I for example have a 6 click check-out knowing that science tells us that 2.8 clicks is kind of the optimal / maximal, where amazon has gotten us to accept a one click check-out?
- Am I credible? A new trialist will need immediate reassurance and proper understanding of your positioning, whereas for a customer this may be less true.
Much of what we see, hear and feel in the media is intended to instill and perpetuate fear. The link between fear and the weakening of immune systems has been largely documented, and I invite you to do your research. Dr Joe Dispenza is a great place to start looking at the power of the mind as a healer and influencer, both good and bad.
‘Let’s choose our thoughts carefully’.
AN OPPORTUNITY...
Allow me to therefore focus on the opportunity I see for all of us. An opportunity…
…to dive in,
…to commit,
…to re-mind & reprogram,
…to re-write our future,
…to re-energize and accelerate our growth.
Our unconscious mind has been longing for the privilege of what a period like this one offers. I invite you to draw a plan. Be precise! And while leaving loads of room for time to just pass by, for contemplation to be possible, also focus on tangible elements.
- What do you want to read?
- What do you want to learn?
- What do you want to do, activity wise?
- What do you want to do, work wise?
- How do you want to eat?
- How do you want to share?
- How do you want to love?
- What do you commit to, routine building wise?
Remember two things: there is nothing worse than making a promise to oneself that is left unkept; this is deeply linked to self-value. If you’re not worth your own promises how could you be worth someone else’s? Second, you can always renegotiate. Doing so in consciousness is where the difference between choosing and undergoing lies.
FOCUSING ON CONTINUITY ONLY IS NOT ENOUGH!
As addressed at length during our deep dive sessions let’s reconnect to the first and second hurdles to growth: awareness and distribution. Positioning battles will be won in the coming weeks and months, the ones who’ll sit on the sidelines will not be the winners once the new reality sets in. Make sure you’re visible, in the right way, make sure people think of you, and of the value you can bring, and more importantly with the isolation we’re in think of how you can distribute your value differently. Let your purpose serve as the natural amplifier for your message: make sure you’re infusing it in everything you do, and say. |
Wherever home is, stay there. Which is why I will myself host different sessions based on the format that best suits your current needs and our common constraints. And if home does not also feel like a place deep within yourself, find your way back. It’s where you’ll find security, peace and opportunity for growth.
The earth is finally starting to breathe again, the earth is healing, listen to its beauty, look at its beauty unfold, feel its beauty, feel it because ‘nature’ is what you are, in your own unique way. |
To wrap-up these “Thoughts of the week”, enjoy these 11 minutes of inspiration with Wayne Dyer!
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